About 001

At 001 PR, we believe the most powerful stories don’t need to shout.

We’re a boutique, female-founded PR and communications studio specialising in beauty, lifestyle, fashion, wellness, tech, and food. With over two decades of combined experience, we craft campaigns that are both strategic and deeply human—the kind that connect and leave a lasting impression.

Founded by Stephanie Barnes and Kate Smith, 001 PR brings together sharp storytelling, creative intuition, and senior-level expertise. Stephanie is a seasoned communications strategist whose work has spanned global names like The North Face, Lazy Oaf, Vans, and Wild Deodorant. Kate is a best-selling author and Editor-in-Chief with over a decade of experience helping lifestyle and creative brands tell stories that resonate. Together, they’ve built a consultancy rooted in collaboration and kindness.

Our approach is simple: we partner closely with every client, tailoring strategies that cut through noise and feel authentic to your brand. From media relations and influencer partnerships to thought leadership and launches, we create narratives that don’t just get noticed—they get remembered.

We’re proud to have secured coverage for our clients in Vogue, GQ, ELLE, Harper’s Bazaar, Vanity Fair, Glamour, and beyond, while helping ambitious start-ups and established brands alike find their voice, grow their presence, and earn meaningful recognition.

At 001 PR, we lead with honesty, creativity, and cultural awareness. Because for us, success isn’t about inflated promises—it’s about delivering results that matter, and relationships that last.